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Bored Ape Yacht Club is billed as an exclusive society or social organization, and owning one of the coveted NFTs unlocks that membership. It earns users access to an exclusive Discord server, for example, where fellow owners—including celebrities—hang out and chat. For some, that’s enough to spend a lot of money on a virtual asset.

What makes Bored Ape Yacht Club special?

BoredApe Yacht Club is a unique NFT, and it’s already earned a spot in the top 10 of CryptoKitties sales this week. Bored Ape also has the distinction of having created one of the rarest NFTs yet, which makes it something special.

Plus, with more and more celebrities getting involved and showering praises on social media, it’s not hard to see why other users would want a piece of the action. After all, the entertainment industry is where many of the investors and influencers come from, and it’s only a matter of time before such celebrities’ involvement attracts more users. Though it’s far from perfect, a few celebrities have already begun to take an interest. Some of the celebrities are Justin Bieber, Paris Hilton, Jimmy Fallon, Steve Aoki, and more. This have ignited a new wave of users into the world of NFTs who are willing to spend thousands of dollars in exchange for bragging rights.

What are the benefits of Bored Ape Yacht Club?

Bored Ape is secretive, with most of its functions being unknown. It would be great to have more outlets for owners to trade their NFTs with one another, but even so, the demand seems to be high—and there’s no doubt that some of the celebrities who own a yacht will list theirs on a secondary market for a tidy sum.

It is exclusive and scarce, yes, but mostly, it’s hard to put your finger on what exactly sets this NFT apart from the rest—but there’s no question that it’s special. And while its social media presence is still surprisingly small, the celebrities who own it and talk about it continue to give BoredApe Yacht Club a level of anticipation and hype unmatched by most other NFTs on the market.

The exclusive nature of the club and its members (including celebrities) has driven up demand for NFTs, resulting in some buyers spending thousands of dollars on them. While the benefits of membership are still unknown, it’s clear that this yacht club is one that everyone wants to be a part of–and with more and more celebrities getting involved, that trend doesn’t seem likely to change any time soon.